450 jobs at risk as Viyella calls in administrators

Another casualty is hit by the economic downturn after it has been confirmed that womenswear company Viyella, has called in the administrators.

The 225-year old company has a workforce of around 450 people and is the latest in a series of retailers suffering as consumers cut back on their spending.

In a statement, the company said there was no alternative but to put the company into administration.

Poppleton & Appleby has been appointed as administrators and believes there would be ‘strong’ interest in buying the brand which will safeguard jobs.

Joint administrator Andrew Turpin said the brand is trusted and respected in the UK and overseas and we expect considerable interest. Mr Turpin confirmed that interested parties have already been in touch.

All stores will continue to trade while a buyer is being sought. Viyella’s homeware and menswear are unaffected.

Viyella, established in 1784, operates 40 stores, 64 concessions and 4 clearance outlets.

Story link: 450 jobs at risk as Viyella calls in administrators