Online spending increases by 16 percent

The high street has done all it can in order to entice buyers into their shops with some extraordinary sales to the tune of up to 50 percent and that has been done by some of the largest retailers such as Marks and Spencer as well as Tesco.

However it seems as though the high street may be fighting a losing battle, as according to the IMRG Capgemini e-Retail Sales Index, online sales last month increased by 26 percent from October.

Accessories saw the largest rise with a whopping 108 percent increase, however clothing sales also rose by 18 percent, as well as shoes which were up a third from the previous months sales.

Shoppers are now having to be more careful than ever and so are being very cautious in the way in which they spend the Christmas cash.

Consumers and now being far more shrewd and are willing to look harder for better bumper value deals that fit within their budgets.

The current economic climate is the main reason why shoppers are now turning online for their Christmas purchases, coupled with the fact that it is easier to compare prices and to make more informed and calculated decisions, according to Mike Petevinos, head of consulting for retail at Capgemini UK.

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