Fashion chain Asos announces bumper Christmas

Asos, the largest online fashion and beauty store has announced an excellent festive period with sales up 87% compared with 12 months ago. The company said full-year profits are likely to be well ahead of forecasts.

Asos, which stands for As Seen on Screen, specialises in selling affordable versions of outfits worn by celebrities and is attracting over 2 million shoppers each month. Asos has approximately 1.7 million users and offers over 6,500 fashion lines.

The company was established by Nick Robertson in 2000 with the objective of selling clothes similar to those worn by celebrities including Sienna Miller and Lindsay Lohan.

Chief executive Nick Robertson said we had a cracking Christmas. Sales were ahead of internal forecasts, margin remained strong and our stock position healthy.

In spite of the slowdown in consumer spending, Mr Robertson said spending hasn’t slowed at Asos. The company expects to continue improving sales at the current pace for the next few years.

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