Morrisons Enjoy Strong Trading

Supermarket retailers Morrisons has today announced growth in revenues over the last few weeks as a result of an ongoing realignment and market strategy at the Bradford-based chain grocer, in a move that has seen them build upon previous week results.

Sales over the course of the last three months to the beginning of November were up by 3.7% overall, as indication of the growth currently being experienced by the company thanks to its strong brand positioning and savvy marketing tactics.

Morrisons’s new branding strategy is to be completely rolled out across all its stores by 2008, in what management have hoped will be a substantial effort in its fight for market share amongst the other major competitors. As the UK’s fourth major supermarket behind Tesco, ASDA and Sainsburys, Morrisons is striving to reposition in order to open up to a wider consumer market segment.

Speaking today on the results, a Morrisons executive said that whilst the company would adopt a cautious approach to trading in light of concerns over the stability of national consumer spending, they were nevertheless delighted with the improvement in performance, and optimistic as to the positive effect their branding efforts would generate.

Many market analysts and customers alike have praised recent promotional efforts from Morrisons, which have seen the likes of Alan Hansen and Denise Van Outen playing star roles. The present caompaign is set to continue over the coming months and into the new year, to help reinforce the rebranding efforts currently underway within the company.

Chief Executive of Morrisons Marc Bolland expressed his delight at the performance of the company today, and indicated that it could continue to enjoy similar successes provided it brings current marketing strategy to fruition.

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