Google Share Values Hit New High

Online search engine Google has today witnessed a rise in share prices beyond the $600 mark to a new all-time high in anticipation of the pending third quarter earning results which are forecast to reflect an upturn in advertising revenue.

Share trading in Google securities hit the high of $610.26 during today, falling back slightly towards the end of play to make a rounded upwards trend in the value of Google shares over the last few years.

The world’s most popular search engine generates revenue through advertising sales through the pay per click medium, which has led it to report growing profits quarter on quarter since its initial public offering in 2004.

Since then, its share price has risen by a significant margin, up from $85 to the new highs seen in trading today, as the markets anticipate strong results from the third quarter. Additionally industry figures suggested that Google had further increased the gap between its closest competition, Yahoo and Microsoft.

Google has in recent years moved to embrace emerging media such as TV and billboard advertising, following its acquisition of media site YouTube for in excess of $1 billion which was designed to increase its advertising reach to a new demographic.

As a result of Google’s innovation within the search market, it has attracted investors in strength, particularly in light of the anticipation of the coming third quarter results due over the next week.

Since the search engine was founded, it has made billionaires of its creators Sergey Brin and Larry Page, who are now estimated to be worth an aggregate $40 billion.

The search engine is expected to uncover continued strong performance in its third quarter results, which will ultimately add further upwards pressure to share prices whilst increasing the personal fortunes of the original founders.

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